The Yoco Design language is built and inspired by the concept of transaction or exchange.
The resulting graphic elements purpose is to guide the work of designers to create line, shape, space, value, color and texture that form a cohesive style across design teams.
Embedded Files
BRAND DESIGN DIRECTION
In the context of brand governance this approach consolidated foundational brand guidelines into a practical tool or system to establish clear relationships, consistently and efficiently for scale across online and offline channels
Further to establishing foundational relationships, this approach also allowed for extending into new graphic elements that echo a style specific to the Yoco Brand.
Physical touch points
The Yoco free standing product display unit was also brought to life using the foundational design language established.
Yoco Employee Brand
Customer Success Team Signifiers
Sales
Support
Operations
Logistics
Risk
Key Accounts
Creative Concept
We are stronger together.
Team Identity
Internal Digital Presence
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