Everyday Spend Campaign
Everyday Spend Campaign
Embedded Files
THE JOB AT HAND IS ONE OF ACTION
To persuade consumers to make the move from cash to Visa for everyday spending. To make this action habitual.
To incentivise issuer banks and merchants to encourage their customers to swipe their Visa cards.
To, ultimately, CHANGE BEHAVIOUR.
Creative Platform:
SMALL WINS
Creative Platform:
SMALL WINS
BE BOLD. To stand out.
REFRAME. To get the consumer, issuer bank and merchant to look at us with fresh eyes.
BE USEFUL. Practically demonstrating our added value in a way that is relevant.
BE PROUDLY VISA. Unapologetically placing VISA at the centre of our story.
BE TOO GOOD NOT TO SHARE. Be a brand that invites you to participate.
BEGINNING WITH THE ISSUER BANK
Ice-breaker pack
KEY MESSAGE
Visa adds value – allowing you to give your customers more. Make up your margins with volume swipes.
CRM Mailers
Banking hall reminders
Welcome Packs
MERCHANTS
KEY MESSAGE
Enjoy additional status and a win win situation with a merchant/customer joint promotion.
Partner enablement.
Cashier training.
Mystery shopper spot prizes
Visability.
Making sure our customers know that we accept Visa cards.
OUR GROCERY CONSUMER
KEY MESSAGES
Card is safer and more convenient. And I get special promotions. All in all, a smart move.
WE’D LIKE TO EASE THE PAIN
By predicting specific challenges and solving them. At the same time demonstrating how Visa makes your life easier.
BY RECOGNISING THAT MONEY’S TIGHT
And rewarding you for doing the groundwork in savings …
BY KNOWING THAT TIME IS PRECIOUS - And reminding you that Visa payment is quicker …
BY UNDERSTANDING THAT SHOPPING BORES KIDS!
Brand Identity + Campaigns, Visual Language + Art Direction, Brand Guidelines + Playbooks, Design Production + Execution, Experience Design / UX & UI / by Tahier Variawa in Brand Design
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