In a dynamic digital world, maintaining a consistent brand narrative across various communication channels can be formidable. Our brand systems approach creates flexible, efficient visual design for scale that innovates to deliver on a brands promise in messaging at every touchpoint. Our 25+ years of experience in brand design fosters adaptability amidst rapid technological shifts, and transforms complex brand governance into compelling visual design narratives.

Consistency: It is challenging for brands to maintain their consistency across all platforms. Brand systems help ensure the consistent usage of logo, images, messages, and brand voice across multiple channels, making the brand easily recognisable to the audience, building brand recognition and trust.

Our solve for consistency in the Nedgroup Investments brand identity was to develop a a rhythmic grid (above) inspired by the brands Lettermark. This became key to ensuring visual consistency in design but also strategically created a foundation for a visual language seamlessly attached to the existing familiarity of the brand.

The Rhythmic grid provides a structural framework that guides layout decisions, spacing, and alignments across different platforms and creates a visual rhythm that enhances user engagement and reinforces brand identity. Through improving cohesion and predictability, the rhythmic grid proved crucial for building a robust and memorable brand system and presence.

Clarity: Utilising this foundation, the developed Brand system aimed to align all design elements to project a clear and concise message to the various audiences. 

Adapting to Rapid Digital Transformation: With the advancement in technology, marketing platforms keep evolving making it tough for brands to adapt quickly. Our approach facilitated, streamlined and integrated marketing efforts across all digital platforms.

Brand Recognition: It's a challenge to create a strong brand presence in a market saturated with competitors. The Brand system helped enhance brand recognition through strategic use of colour, imagery, and messaging.

Agility: A robust library of approved components gave us the tools we needed to be dynamic and flexible, responding quickly to market changes, with a framework that can be adapted to various situations.

Scalability: As our clients marketing strategy expanded, communicating the brand across new markets, products, or services the Brand system provided a scalable solution, keeping the brand's essence intact.

Evolution: Brand systems help with brand governance and evolution by providing a framework for change. When a brand system is in place, it is easier to make changes to the brand's visual identity, messaging, and overall positioning in a way that is consistent and aligned with the brand's core values.

Documentation: Through documenting our clients brand system, we can ensure that their brand is presented consistently across all touchpoints, regardless of who is working on it. This can help to create a stronger and more cohesive brand experience for customers.